Developing a quality home page has the potential to build, expand, and establish your brand within your local business community. If you follow these guidelines, then you will maximize your selling power.

Most people stick to the predictable ways to add content to their websites.

They begin with a keyword search, identify the strong phrases and keywords, and create brief articles that optimize those words. The problem with this strategy is that it ignores quality and people. The website may draw people to the site but it leaves visitors disappointed.

Articles can be quick and easy to write when every page on a site is presented in the standard “article” format. However, do you really want every page to look identical, featuring the same, short “article”? This is boring.

Here are five ways to steer away from the predictable and highly optimized article format and keep your visitors engaged in your site’s pages.