You may have run into the question, “when does it make more sense to write a blog or an e-zine or e-mail newsletter?” Here are my thoughts on the matter.

Many online ads struggle to make the click-through. They have failed to accomplish at least one of the four objectives that make it possible for your ad to work well:

1. Attract interest
2. Present your offer
3. Select the audience
4. Achieve the Click Through