Follow these six strategies if you hope to fly high during this rough economy.

1. Begin an email newsletter

Maintaining an e-mail newsletter keeps your business at the top of your customer’s minds. This cost-effective strategy has the potential to increase sales by nearly 50 percent. The amount of time you invest into sustaining a relevant, appealing, and informative newsletter will financially benefit you. The most important section of your newsletter is providing customers a call to action so that they keep their eye on you.