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History of links
Linking is a strategy that began with the onset of the internet, when academic institutions were the primary users of the web. Links were created so that visitors could conveniently click on a citation to an article. In the beginning, articles with linking citations were considered more reputable. There was little concern regarding the fact that each time visitors clicked on an external link, they were being sent to a different website.
Real versus Greedy Linkers
Once the internet became more commercial-friendly, a major concern was that links should be protected. Many feared the loss of potential customers so they began keeping customers to themselves. Links were being sold for money or were sold in exchange for other links from various websites. This made it incredibly challenging for search engines to identify the real links.
Today, most legitimate sites include external links. In fact, you should be a little weary if a website does not offer external links. What people began to realize was that there is a very small likelihood that you will lose potential customers by providing genuine links on your website.
How to Grab Your Potential Linkers
You need to give potential linkers a reason to link to your website. There are countless reasons various linkers might want to link to your site. It is up to you to think about whom you want to seek out. If you want to target a specific audience, then offer information on your site that these potential linkers would find interesting. Or if you prefer to attract a larger group of websites, then identify what common interest they find useful. You might consider offering an incentive for looking at your site.
What Linkers Want
Linkers are looking for a website that will provide their customer with a positive, user-friendly experience. They want a website that is different and grabs their attention, hopefully a site that provides them with something they can post on their site. Think about what tool or resource you could offer to put on their website. If you know who your target audience is, then you want to create and update your site so that it attracts them and provides them with a reason to be your next linker.
Linking is a strategy that began with the onset of the internet, when academic institutions were the primary users of the web. Links were created so that visitors could conveniently click on a citation to an article. In the beginning, articles with linking citations were considered more reputable. There was little concern regarding the fact that each time visitors clicked on an external link, they were being sent to a different website.
Real versus Greedy Linkers
Once the internet became more commercial-friendly, a major concern was that links should be protected. Many feared the loss of potential customers so they began keeping customers to themselves. Links were being sold for money or were sold in exchange for other links from various websites. This made it incredibly challenging for search engines to identify the real links.
Today, most legitimate sites include external links. In fact, you should be a little weary if a website does not offer external links. What people began to realize was that there is a very small likelihood that you will lose potential customers by providing genuine links on your website.
How to Grab Your Potential Linkers
You need to give potential linkers a reason to link to your website. There are countless reasons various linkers might want to link to your site. It is up to you to think about whom you want to seek out. If you want to target a specific audience, then offer information on your site that these potential linkers would find interesting. Or if you prefer to attract a larger group of websites, then identify what common interest they find useful. You might consider offering an incentive for looking at your site.
What Linkers Want
Linkers are looking for a website that will provide their customer with a positive, user-friendly experience. They want a website that is different and grabs their attention, hopefully a site that provides them with something they can post on their site. Think about what tool or resource you could offer to put on their website. If you know who your target audience is, then you want to create and update your site so that it attracts them and provides them with a reason to be your next linker.
