Follow these six strategies if you hope to fly high during this rough economy.

1. Begin an email newsletter

Maintaining an e-mail newsletter keeps your business at the top of your customer’s minds. This cost-effective strategy has the potential to increase sales by nearly 50 percent. The amount of time you invest into sustaining a relevant, appealing, and informative newsletter will financially benefit you. The most important section of your newsletter is providing customers a call to action so that they keep their eye on you.

Developing a quality home page has the potential to build, expand, and establish your brand within your local business community. If you follow these guidelines, then you will maximize your selling power.

Sometimes it is not what you write per-se, but how you immediately grab your reader’s attention. Writing a catchy subject line in an email, newsletter, or article headline is quite possibly the trickiest part. Here are a few tips: