Google recently publicized their algorithm change so that businesses that duplicate content on the Internet are no longer able to do so. There are ways that small business owners can reap the benefits of Google’s change. Read to find out how you can capitalize on this.

Maximizing your Search Engine Optimization (SEO) value from YouTube videos is a great way to hook potential customers. Only produce videos if you are going to say only what needs to be said. No one wants to be flooded with YouTube videos from your company if you don’t have anything of value to share, unless it is downright hilarious.