WordPress has become a hidden gem. There are many optimal features of WordPress that most don’t know about. If you are looking to build a blog or to support your e-commerce, then WordPress will suit both needs. You can even build websites. Yes you! They are simple and require no outside help to build, even if you know nothing about HTML or building internet sites. The greatest attribute of WordPress is one of the best web content management systems for search engine optimization (SEO). This means after you build your site that did not cost you a penny, you then have an optimal SEO site for many reasons.

1. Create Tags

Similar to keywords, tags are the labels that describe your articles. You can find them at the end of an article on your WordPress site. There are usually a list of words, all of which describing your article so that when search engine web spiders index your article, they will easily help visitors who are looking to find a site with information you specifically tagged for the article. If your article is about Niche Marketing and your tags include “Niche marketing”, “profitable market”, and “unique website”, then web spiders will find your site because visitors were typing in these keywords into the search engine. 

2. Ping New Posts and Articles

Pinging might be a new, but very important word to add to your vocabulary. When you update a page or publish a new article on your Wordpress site, then many websites are notified that your site has been updated. This is pinging. You can see how this would really boost your ranking in the search engines. 

3. Permalinks Search Engines Love

You might know them better as URLs or links. Permalinks are created every time you create a post or an article on WordPress. Permalinks made through WordPress allow you to use keywords in your permalink that search engines love! You are left with a high ranking for using keywords you prefer. 

4. Search Engines Love Your Blog Titles

Your blog posts can automatically be given a URL. This means your blog posts will also have the best keywords; making it more feasible for you to receive higher rankings in search engines as people type in your keywords when looking for a good or service. Blog posts will be one more way for you to drive traffic to your site! 

5. Use Google Sitemaps Easily

Google Sitemaps help your visitors see an outline of the content found in your website. They also rank your website according to which blog pages are most important. Not only are you rising in the SEO ranks, but you are tailoring your site to better meet the needs of your visitors. 

6. Cross Link Content

Cross linking refers to linking content from one of your articles to a different, but relevant article on your site. With WordPress, you can link similar content to improve SEO. The link also serves as a keyword or keyword phrase. Using links to create more keywords will boost SEO. 

7. Organize with Categories

Categories are a lot like folders in a filing cabinet. When visitors want to find any product you are hoping to sell or any post you have published on your site, then you can create a category for this topic using WordPress. Categories help by arranging content in an organized manner on your website. Websites that have created categories allow you to choose from a list of products or subjects when searching for a specific key word. Creating categories keeps your site organized and boosts your SEO. You’ll find that this will help with indexing your blog site on Google and other search engines. Be sure to choose keywords that your visitors will search for as categories.

WordPress alleviates the stress of having to seek out ways to build an SEO friendly website. What you need to keep your rankings high in search engines is already built in to WordPress. If you are looking for an effective and simpler search engine optimization tool, then WordPress is the way to go!