Blog entries

Facebook for Business

Janine — Mon, 05 Jul 2010 05:00:00 +0100

Facebook is not just the latest trend. In fact, Facebook is an essential tool that businesses must use as part of developing a solid customer base -- especially locally. This social networking site boosts sales and markets for local businesses in five ways.

1. Increases Sales

Facebook can be your free tool to help you develop and build your local business while giving you a competitive edge among your competitors. Facebook offers social networking tools to share infoRead More...

YouTube Basics for SEO

Janine — Sat, 05 Jun 2010 03:18:21 +0100

Maximizing your Search Engine Optimization (SEO) value from YouTube videos is a great way to hook potential customers. Only produce videos if you are going to say only what needs to be said. No one wants to be flooded with YouTube videos from your company if you don’t have anything of value to share, unless it is downright hilarious.

Here are a few pointers to keep in mind if you plan to use YouTube to boost your SEO value.

Always place your URL in the first section of Read More...

"To Host" or "Not to Host" your Blog

Janine — Mon, 10 May 2010 12:35:11 +0100

Whether you choose to subscribe to a free blog site or host a blog using your domain name on your website, you are sure to experience the benefits and frustrations of either option. Take some time to consider the following advantages and disadvantages of both choices.

Benefits of Free Blog Sites

A few well-known free blog sites are Wordpress, Weebly, Blogger, and LiveJournal. The main reason to use these types of blog sites is they are free. Blog sites are also very faRead More...

Catchy Subject Lines

Janine — Sun, 04 Apr 2010 12:26:56 +0100

Sometimes it is not what you write per-se, but how you immediately grab your reader’s attention. Writing a catchy subject line in an email, newsletter, or article headline is quite possibly the trickiest part. Here are a few tips:

Focus on the numbers
Numbers are easy to comprehend. When your subject lines reads, “5 ways to lose weight”, your audience knows exactly what your message is about. If this is a topic your customers find interesting, then you have grabbed their atteRead More...

Strategies for Linking

Janine — Sat, 06 Mar 2010 13:18:24 +0100

History of links

Linking is a strategy that began with the onset of the internet, when academic institutions were the primary users of the web. Links were created so that visitors could conveniently click on a citation to an article. In the beginning, articles with linking citations were considered more reputable. There was little concern regarding the fact that each time visitors clicked on an external link, they were being sent to a different website.

Real versus GreRead More...

Mistakes to Avoid when Redesigning

Janine — Mon, 08 Feb 2010 13:10:37 +0100

In school you were probably told to start out with a plan or an outline before jumping into the draft of your paper. Guess what? Many companies forget this first and very important step when redesigning their website. Take a look at the following mistakes you can avoid so that your updated website is a success.

1. Careful when cleaning up. Your web team may want to clear out unnecessary content. Keep in mind, any article they remove has most likely been linked and earned you trafRead More...

Joomla vs. Drupal - Which Is Better for You?

Ryan — Wed, 20 Jan 2010 06:00:00 +0100

We often get questions from clients regarding the comparison between Joomla and Drupal. Questions include: Which is better? Is one better for SEO? Which is more user-friendly? Does one have more 3rd party components available? We have a tremendous amount of experience with both Content Management Systems and it's worth looking at each one a little closer.

In reality, one is not better than the other. Both Joomla and Drupal have strengths and weaknesses. Plus, over the past few Read More...

What Do You Need From Me To Build My Website?

Tom — Sun, 03 Jan 2010 17:07:09 +0100

The simple answer is – the more, the better.

The most important aspect of designing and developing a website is the translation of the client’s ideas into the website itself. Thus, the more information that a client can provide with respect to these ideas, the better the end results.

Examples of information to provide include images, content, sketches, written details of what you would like to see, or links to websites that have appealing qualities. Basically, anythingRead More...

Should Your Web Design Company Host Your Website?

Ryan — Fri, 11 Dec 2009 02:42:30 +0100

I once read that 80% of web design companies do not offer hosting services. We decided early on to offer hosting services to our clients because there are certain advantages when your web design company is your host too.

Single Point of Contact
When your web designer hosts your website, you only need to deal with one company. This means that from initial concept to launch, everything is taken care of by the same group of people. You do not need to worry about finding a host, Read More...

Learning to Manage Your Website

Tom — Tue, 24 Nov 2009 06:00:00 +0100

Many of our clients have a basic knowledge of the internet but lack a solid foundation in areas related to website management. As a result, managing a new website can often be overwhelming for individuals and small businesses. But there are resources that can help. All you need to do is a little research and you will be able to develop a library of helfpul resources and tools that can be used to manage a website.

Online Resources
Search engines can be a great source of information foRead More...

Best In Business Appeals to Internet Scams

Ryan — Thu, 05 Nov 2009 04:22:16 +0100

In November, InvoDesign was voted one of the best web design firms in the region. It’s a great honor because our clients voted for us – so we know that we must be doing something right. Selection was based on the results of a survey sent out by Small Business Monthly. But awards sometimes come with unintended consequences.

Award Winning St Louis Web Design Firm

SEO and Your Website's Content

Tom — Tue, 22 Sep 2009 23:00:00 +0100

Search Engine Optimization (SEO) is essential to getting your website found on the internet. There are a number of different SEO techniques available but many website owners have neither the time nor the know-how to implement them. However, one particular SEO practice is both simple and powerful.

Optimize your website’s content. Best Search Engine Optimization Design Developer