Blog entries tagged Search Engine Optimization

Best Practices for a Local Business’s Home Page

InvoDesign Staff — Sun, 15 Aug 2010 05:00:00 +0100

Developing a quality home page has the potential to build, expand, and establish your brand within your local business community. If you follow these guidelines, then you will maximize your selling power.

1. Hire Professional Website Designers and Developers

Your website’s design immediately communicates the type of company you are. View your web design as an investment in future business rather than simply one more expense. The level of quality in your design sets theRead More...

5 Ways to Build Up Your Web Content Appeal

Janine — Sun, 01 Aug 2010 23:34:14 +0100

Most people stick to the predictable ways to add content to their websites.

They begin with a keyword search, identify the strong phrases and keywords, and create brief articles that optimize those words. The problem with this strategy is that it ignores quality and people. The website may draw people to the site but it leaves visitors disappointed.

Articles can be quick and easy to write when every page on a site is presented in the standard “article” format. However, doRead More...

YouTube Basics for SEO

Janine — Sat, 05 Jun 2010 03:18:21 +0100

Maximizing your Search Engine Optimization (SEO) value from YouTube videos is a great way to hook potential customers. Only produce videos if you are going to say only what needs to be said. No one wants to be flooded with YouTube videos from your company if you don’t have anything of value to share, unless it is downright hilarious.

Here are a few pointers to keep in mind if you plan to use YouTube to boost your SEO value.

Always place your URL in the first section of Read More...

"To Host" or "Not to Host" your Blog

Janine — Mon, 10 May 2010 12:35:11 +0100

Whether you choose to subscribe to a free blog site or host a blog using your domain name on your website, you are sure to experience the benefits and frustrations of either option. Take some time to consider the following advantages and disadvantages of both choices.

Benefits of Free Blog Sites

A few well-known free blog sites are Wordpress, Weebly, Blogger, and LiveJournal. The main reason to use these types of blog sites is they are free. Blog sites are also very faRead More...

Strategies for Linking

Janine — Sat, 06 Mar 2010 13:18:24 +0100

History of links

Linking is a strategy that began with the onset of the internet, when academic institutions were the primary users of the web. Links were created so that visitors could conveniently click on a citation to an article. In the beginning, articles with linking citations were considered more reputable. There was little concern regarding the fact that each time visitors clicked on an external link, they were being sent to a different website.

Real versus GreRead More...

Mistakes to Avoid when Redesigning

Janine — Mon, 08 Feb 2010 13:10:37 +0100

In school you were probably told to start out with a plan or an outline before jumping into the draft of your paper. Guess what? Many companies forget this first and very important step when redesigning their website. Take a look at the following mistakes you can avoid so that your updated website is a success.

1. Careful when cleaning up. Your web team may want to clear out unnecessary content. Keep in mind, any article they remove has most likely been linked and earned you trafRead More...

SEO and Your Website's Content

Tom — Tue, 22 Sep 2009 23:00:00 +0100

Search Engine Optimization (SEO) is essential to getting your website found on the internet. There are a number of different SEO techniques available but many website owners have neither the time nor the know-how to implement them. However, one particular SEO practice is both simple and powerful.

Optimize your website’s content. Best Search Engine Optimization Design Developer