Online marketing comes in many forms and must be customized for each website. Search Engine Marketing (SEM) typically refers to paid placements. In contrast, Search Engine Optimization (SEO) typically refers to the "free" or "organic" placement of your website in various search engines. Depending on your website, you may need both types of search engine placement.

SEM, or paid advertising placements, typically fall under two major categories: Google AdWords and Yahoo! Search Marketing. However, other types of marketing exist too. Examples include guerrilla marketing, email outreach campaigns, online banner advertising, grassroots marketing, other search engine marketing, and much more.

InvoDesign is experienced and highly-skilled when it comes to online marketing. In addition, we maintain partnerships with traditional marketing experts who can simultaneously coordinate PR & Traditional Marketing campaigns.

For more information on our Search Engine Marketing (SEM) services, please Contact Us.